Vine for Small Busineses


Twitter is one of the most widely used social media platforms on the internet.  It’s a social media platform that allows its users to send a text blast to multiple recipients by using 140 characters or less.  The owner of Twitter has taken the same concept of short messaging to another level through a new social media platform called Vine.  Vine is a six second video that can be uploaded to a Twitter thread.  Vine support  describes it like this … “Vine is a mobile service that lets you create and share short looping videos. Videos you post to Vine will appear on your Vine profile and the timelines of your Vine followers. You can also share your video posts to Twitter or Facebook.”

Vine has the ability to offer many small business advantages.  This type of visual and audio advertising provides the capability of stimulating the emotional effects of consumers in the same way as a movie trailer does to its audience.  The actual video offers the option of adding a caption or location information for directions to the small business.  The use of Vine advertising for small business also caters to the behavior of the target audience by the use of social media.  Social media has an enormous talent for captivating a larger and younger audience for future generations of potential sales.  According to Twitter “Already, many businesses are making use of the new application to showcase their fans and followers as well as to bring brand awareness by showing an inside look to such things as office culture, production creation and company history.”

A few known businesses such as HeinekenComedy Central and our very own White House in Washington D.C. are now using Vine to communicate to its followers. Using Vine is very simple.  At the present time Vine is only available to iOS users such as iPhone and iPad. By using the video application on the Apple product the video can be saved and later uploaded to the Vine app for use.  The video can be stopped, restarted and edited as needed. It’s that easy. Just remember the video is only six seconds long.

Vine seems to have taken off to a great start and many users are enjoying the app.  The use of Vine has the gift of an un-measureable increase a small business’s return on investment. What do you think of Vine? Please comment below.

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